Thailand: Office of Tourism
The aims of this project were developing a complete brand package with logo, brand guidelines, tourism fact-book, and a mailer; All which work together to create one cohesive work.
01 - The Logo
The Beta fish, also known as the Siamese Fighting Fish, is indigenous to Thailand; However, can also be found in other Southeast Asian countries. Due to its previously Siam and now Thai origins, it was a clear symbol of the beauty of Thailand.
02 - Brand Style Guide
A set of rules containing swatches, type choices, logo usage, and the visual direction to be used in the deliverables and content created for the Thailand: Office of Tourism.
03 - Tourism Factbook
A tourism factbook, following previously set guidelines and visual direction. The process of this book required serious content planning, type treatment.
All copy provided by the CIA World Factbook.
